If you’re ready to dive into Pinterest advertising, you’re in the right place. Getting ad formats and specs right isn’t just about meeting technical requirements—it’s about creating content that performs beautifully in Pinterest’s visual search environment.
Whether you’re selling quilting fabric, promoting sewing classes, or inspiring DIY projects, this guide walks you through every Pinterest ad format you can use in 2025—complete with the latest specs and creative tips.
Why Pinterest Is a Goldmine for Sewing & Quilting Brands
Pinterest is where people plan their next creative project. It’s a visual search engine full of makers actively looking for sewing patterns, fabric combinations, and quilting tutorials. Ads here don’t interrupt—they inspire.
That means when you run a Pinterest campaign, you’re reaching customers at the earliest stage of their buying journey, right when they’re open to new ideas and ready to click Shop Now.
1. Standard Pin Ads: Your Reliable Workhorse
Best For
-
Product highlights
-
Blog teasers
-
Inspirational content
-
Driving traffic to your site
2025 Specs
-
Size: 1000 × 1500 px (2:3)
-
File: .PNG or .JPEG
-
File size: 20 MB desktop / 32 MB in-app
-
Title: ≤100 characters
-
Description: ≤800 characters
Creative Tip
Use branded colors and light/dark contrast without overcrowding the design. Only 4% of the most viral Pins relied strictly on brand color palettes, so don’t be afraid to experiment.
2. Video Pin Ads: Tutorials and Quick Reveals
Video Pins are perfect for showing how your product works—think binding demonstrations, sewing machine features, or quick quilt tutorials.
Standard Width Video
-
Length: 4 seconds to 15 minutes (sweet spot 6–15 seconds)
-
Aspect ratios: 1:1, 2:3, 4:5, or 9:16
-
File: .MP4, .MOV, or .M4V (H.264/H.265)
-
Size: ≤2 GB
Max Width Video
-
Same as above, but height cannot exceed a 1:1 aspect ratio.
Creative Tip
Hook viewers in the first 3 seconds and always add captions—most Pinterest users browse with sound off. Vertical formats (2:3 or shorter) make up 76% of viral video Pins.
3. Carousel Ads: Swipe Through Your Story
Carousel Ads are like mini-slideshows—ideal for showcasing a product line or a step-by-step process.
2025 Specs
-
Cards: 2–5 images
-
Ratio: 1:1 or 2:3
-
File: .PNG or .JPEG
-
File size: ≤20 MB per image
Creative Tip
Lead with a high-impact first card and keep branding consistent across the set. Make sure each card tells its own mini-story while adding to the bigger picture.
4. Collection Ads: A Built-In Shop Window
Collection Ads blend a hero image or video with a grid of shoppable products underneath.
2025 Specs
-
Hero: 1:1 or 2:3 (image or video)
-
Secondary creatives: 3–24 images, same ratio (1:1 recommended)
-
Image size: ≤10 MB
-
Video hero: .MP4, .MOV, or .M4V, 4 seconds–15 minutes, ≤2 GB
-
Title: ≤100 characters
-
Description: ≤800 characters
Creative Tip
Integrate your product feed so prices and availability update automatically—no manual edits required.
5. Idea Ads: Inspire & Educate
Pinterest retired organic Idea Pins, but Idea Ads are thriving for longer-form educational content.
2025 Specs
-
Multi-page format of images and/or videos
-
Ratio: 9:16 (1080 × 1920 px)
-
Video length: ≤5 minutes
-
File types: Image .BMP, .JPEG, .PNG, .TIFF, .WEBP · Video .MP4, .M4V, .MOV
-
File size: ≤2 GB mobile / ≤100 MB web
-
Title: ≤100 characters
-
Text per page: ≤250 characters
Creative Tip
Focus on teaching—think step-by-step quilting tutorials or beginner sewing tips. Pinterest users reward content that educates and inspires over hard selling.
6. Showcase Ads: Tell a Bigger Story
Showcase Ads are perfect for brand storytelling and multi-product features.
2025 Specs
-
Cards: Up to 4 plus a title Pin
-
Ratios: 2:3 for title & cards; 1:1 for static features
-
Video: 3–60 seconds
-
File size: ≤32 MB
-
Text overlay: ≤10 words per feature
Creative Tip
Use each card to highlight different product lines—like fabric bundles, long-arm quilting services, and online classes—all under one cohesive theme.
7. Quiz Ads: Interactive & Fun
Quiz Ads invite users to answer questions that lead to personalized results.
2025 Specs
-
Up to 3 results Pins + 1 title Pin
-
Ratios: 2:3 for title & results
-
Video: 3–60 seconds
-
File size: ≤32 MB
-
Questions: ≤96 characters · Answers: ≤48 characters
Creative Tip
Offer a “Find Your Next Quilt Pattern” or “What’s Your Sewing Style?” quiz to drive engagement and collect leads.
Pinterest Ad Best Practices for 2025
-
Design for Mobile First – The majority of users scroll on phones.
-
Stay Inside Safe Zones – Keep key text away from the edges.
-
Use Keywords Everywhere – In titles, descriptions, and alt text (3–5 well-chosen keywords are ideal).
-
Fast Landing Pages – Make sure clicks lead to quick-loading, mobile-friendly pages.
-
Add Alt Text – Pins with alt text earn 25% more impressions and 123% more outbound clicks.
Quick FAQ
Which format should I prioritize?
Standard Pins. In 2025, 89% of viral Pins are still images.
What’s the ideal video length?
Aim for 6–15 seconds for maximum engagement.
Collection vs. Carousel Ads—what’s the difference?
-
Collection: A hero image with shoppable products displayed beneath—perfect for instant shopping.
-
Carousel: A swipe-through experience where each card tells part of a story.
Bottom Line
Pinterest is more than a social platform—it’s a visual search engine full of crafters and creators looking for their next sewing or quilting project. By mastering these ad formats and specs, sewing and quilting brands can inspire, engage, and convert a ready-to-buy audience.
Need help planning your next Pinterest campaign?
Contact Sew and Vac Media to create ads that stitch creativity and conversions together.